Thursday, November 06, 2008

Ford Considers Bringing Ka To United States

Alan Mulally, Ford's CEO, tells us that Ford is considering a "micro" for the U.S. market. Mulally has since pinpointed that micro car as the Ka sold today in Europe.

I've thought for years that there is a large and developing market for micro cars in the U.S. And, it has less to do with fuel efficiency and more to do with developing fundamentals. ie, Deflation. So, regardless of whether gasoline is $4 or $1 a gallon, there will likely be a niche for inexpensive, efficient cars.
posted by TimingLogic at 5:33 AM