Our Prediction Is Right On Course - CNBC Viewership Is Collapsing
One can surmise many reasons why viewership is down but many viewers are concentrated within the business and financial community. I tend to believe viewership is down due to systemic incompetence but to each his or her own. Personally, I don't believe most professionals turn the channel on to learn anything. (What are we going to learn from Erin Burnett or Dennis Kneale?) It's just to have the drone of noise in the background should some breaking event occur.
Every once in a while there is a guest who might have something intelligent to say. Buffet or someone similar. So, I'd rate some minuscule percentage of air time as worthwhile.
We have remarked for years that by the time this crisis is over Mad Money will be off the air. And given this crisis is being drawn out by government attempts to deter a complete global collapse, it will be very difficult for CNBC to continue to operate in the red for years to come. The ad bubble is taking its toll on CNBC as well. And CNBC's parent company, GE, has its own financial crisis due to its mismanagement.
At some point in time someone in the economy will realize that wealth is not created by pumping stocks to astronomical levels and pushing paper back and forth. By that time the "investor class" will more than likely cease to exist. Then we can finally get back to fixing the economy instead of erroneously focusing on what financial markets are doing or what Trish Regan is wearing.
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