Friday, January 22, 2010

Harley Davidson Loss Margin - 30%

Harley Davidson dominates the large displacement motorcycle segment in the United States with a 50% share and a 30% share globally. It is also one of the best managed companies in America. They did have a slight problem of Harley Davidson Finance providing too many easy loans and ramping up production in the biggest bubble in history. This environment spares no one. Their loss margin this quarter came close to 30%. Unit shipments were down over 50%. Their cash burn rate is incredible. Unlike the gambling idiots on Wall Street who are using unlimited free money given by you and me to fund their lunacy, cash remains king in the underlying economy. That dynamic is going to get worse as we have mentioned repeatedly over the years. Don't be fooled by the blabbering idiots, dollars are in very high demand.

The world is not in recovery. Instead, politicians are busy making the crisis worse.

posted by TimingLogic at 9:24 AM